The deep black or the purple hue of the Kamchan Organic Germinated Black Rice is a marker of its high antioxidant properties. Similar to blackberries and blueberries, that appear deeper in colour because of their high content of anti-oxidants. The outermost layer of the grain (the bran and the hull), contains immense amounts of the antioxidant-anthocyanin. In fact the amount of anthocyanin contained in black rice is higher than any other grain, including brown rice, red rice, red quinoa, or other colored whole grain varieties. Anthocyanin can help prevent cardiovascular disease, retracting free radical movements which can cause variety of diseases like diabetes and even cancer. It can also help improve brain function and reduce inflammation.